Search Engine Optimisation (SEO) what is it?

Web site optimisation or Search Engine Optimisation (SEO) is a term used more and more today. Companies have sprung up specialising in this field and many of these will charge greatly for carrying out Search Engine Optimisation or SEO. SEO should really be Web Site Optimisation as this means to adjust the web page code, text content and sometimes to providing numerous inbound related links to your website in an attempt to achieve high natural listings, preferably on the first page, in the top search engines results.

Don't be fooled if you are approached by a company that says "we can get you on page 1". Often they can but simply by running advertising at a high cost to achieve this using very specific key words so you will be No1 but only for one specific search. Correct website optimisation is not an instant fix and can take weeks or month for any changed made to take effect. But these changes are longer lived and will help in the future should you run advertising by reducing the costs.

Search Engine Optimisation why?

With the huge quantity of web sites on the internet today it can be difficult to get your web site noticed even if your site has quite a specific appeal. Its is known from research that between 70% and 80% of prospective online customers use search engines or search directories to find what they are looking for. This is why Search Engine Optimisation is so important. You need to know how people are searching, what for and the words they use. This is more complex than you may think especially now with the number of pages available is fast, so getting your web site listed well, is not easy, but not impossible. For example: Someone searching the internet for specific software, there is very little point just entering "software" in to a search engine. This will produce billions of results. You might narrow the search buy entering "educational software england" and again buy entering "educational software england mathematics". By doing this you will produce listings with only web pages that contain those key words and also have good related content containing those key words.

How we can help with SEO

Careful consideration is needed when planning optimisation as every web site or business has different aspects, locations or specific services that will be searched for. Narrowing the search field is vital in achieving results where you want them. Just providing inbound links of any unrelated content could harm the web site rather than help it. It still helps to have links to your web site but these must be related to the content of your site. If your company sells plant pots there is very little point exchanging links with a web site that offers an online gambling service. Its so important to concentrate on making sure that your web site is error free, written correctly, well organised into subjects and sections and above all making sure it works perfectly. All web sites we write are now optimised from the start. SEO is considered right from the start of planning and is embedded into the design process. It is always good to review and update your web site content from time to time and also to monitor how the site is doing with the major search engines. We are happy to carry out optimisation on existing web sites. Please use the contact page to arrange a free assessment of your web site.