
In the boom of the nineties ridiculous sums of money exchanged hands for the construction of Web Sites. Many of these Web Site owners thought a web site would offer instant results. It became clear, very soon, that often these web sites offered nothing to visitors and very little to the owners, other than the opportunity to add the web address to their stationary.
The initial excitement and expectation of dropping a Web Site into the World Wide Web and sitting back to watch the money fly in, very quickly lead to major disappointment and a hole in the pocket.
Technology has moved on and in some ways come full circle. Web sites started as plain text offering information on many subjects, but had little functionality. Soon image driven sites with graphic animation and complex graphic designs took hold. They looked great, for a while, but were largely invisible to search engines, took forever to load, became tiresome to use and were in no way accessible to every user.
With billions of web pages to choose from, web sites today need to be effective, informative, eye catching and comply with certain rules or guidelines to provide users an interface that's easy to navigate and familiar.
Complex business systems can now be provided online, however the text content of any web site is still very important to make sure that the web site is found by the target audience or market.
Most importantly your web site needs work and have a fighting chance of being found when searched for. This is only achieved through careful professional web design.